who we are
Studio Choo is the work of two best friends, Alethea Harampolis and Jill Rizzo, who share a love for things natural and wild. The flowers are locally grown whenever possible, and always fresh and seasonal.
Why is your name Choo?
Studio Choo started with a sneeze. Jill's tiny sneeze, to be exact. It was so small Alethea remarked upon this tiny sneeze and thus "Choo" became a shared nickname between the two. They remained friends when Alethea left the Bay Area, and they dreamed of starting a business together one day. Upon Alethea's return a few years later (early 2009), they finally took the plunge to open their floral studio and the eponymous Studio Choo was born.
Alethea spent her time before Studio Choo as an estate gardener in Seattle where she managed the wet and wild rolling hills of the city's rich and famous. After working in other boutique flower shops perfecting her art, she returned to her native Bay Area to settle back in.
With her mother, aunt, and uncle all running their own flower shops while she was growing up, it now seems only natural that Jill would do the same. After spending her childhood in Rhode Island learning the difference between roses and ranunculus, she graduated with a degree in illustration from Parsons School of Design and moved to San Francisco to try life out west.
After running the business out of Jill's kitchen, Alethea's Honda Element, and a garage in South San Francisco for a year, they were ready for a new home base. In January 2010, Studio Choo joined forces with Magpie & Rye and Small Stump to form Prairie Collective. They opened a small studio/showroom in San Francisco's NOPA neighborhood featuring fresh flowers, jewelry and home accessories with an emphasis on natural materials, and souvenirs of the past. In March of 2013 Studio Choo moved and expanded to a new shop in South San Francisco and Magpie and Rye turned the space at 262 Divisadero Street into a solo venture!
South San Francisco
Studio Choo opened their new studio and retail shop located at 339 Baden Avenue in South San Francisco in November of 2013. The new space has plenty of room for workshops, an apothecary counter, a workspace for weddings and events, and a small curated retail section.